Property Development, ProjectManagement and Project marketing

Asialand is your comprehensive solution at every stage of your project.
Found in 2012, Asialand’s focus is on property development and project marketing. What truly makes us ahead of the game, is the power of knowledge we have over the local market and our understanding of clients’ needs. So far, Asialand has completed more than 100 townhouses projects, with a combined value in excess of $82 million. At the same time, we’ve currently marketing over 100 residential projects through a network of over 2000 channel agents and brokers, having sold $258 million worth of new developments.

Our vision was to create an all-inclusive service and bring all property-related services under the same umbrella, a one-stop service, where we’ve connected all the dots, reducing the work clients need to do while maximising efficiency. Asialand and its affiliates, Three Towers, Areal and Red Pocket Partners, collectively caters for any real estate needs, any client has. Asialand, Your success partner for life!




Jimmy has over a decade of property development and investment experience. His advice today is highly sought after among clients and has proven method of identifying the highest returning property investment opportunities. His real estate career started as an agent in Melbourne, Jimmy quickly became one of the top recognized agents of Ray White. In 2012, he founded his own agency and started his own property development company.

Over the years, Jimmy had completed many profitable projects and under his leadership, ASIALAND has successfully completed more than 100 townhouses projects which had value in excess of $82 million. This has led ASIALAND becoming a highly respected development management company in Melbourne.

Nicole Chen

Nicole Chen

CO-Founder & CFO

Nicole, founding partner of Asialand Group, is a 10-year real estate veteran and has witnessed the tremendous change and growth that’s transformed the South East area into one of the Melbourne’s most sought-after destinations.
Her exceptional knowledge of the market, coupled with her seasoned insider’s expertise having built and sold numerous properties throughout the area. She provides strategic marketing and transaction management services to her clients, while embodying the ability to cater and adapt to all of her clients’ real estate needs.
Nicole graduated from Monash University, majoring in Master of Banking and Finance. Drawing from years of experience as an entrepreneur, Nicole has built a reputation for her refreshingly friendly customer care and proven ability to guide investors to maximise their financial returns.



Asialand is an Australian property development company with established reputation for delivering high quality residential projects.

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